AppEsteem UwS Certification 2020 (series)

“For almost three years, AppEsteem has worked to establish a consensus among AVs about the behaviors that make an app Unwanted Software (UwS) or a Potentially Unwanted Application (PUA). We have codified these behaviors into “ACRs”, or Application Certification Requirements. We publish a freely-available Deceptor® feed, which contains software monetization apps we believe are Unwanted, and a freely-available Certified feed, which contains apps we have certified as clean, and that we believe should be considered neither UwS nor PUA. These feeds are widely used by many parties, including AVs. The objective of this UwS Handling Certification Test is to provide consumers with information on which AV products have effectively implemented our Deceptor and Certified feeds, so they can be assured of effective protection against over-aggressive software monetizers while not getting impeded from working with “clean” software monetizers. Because each AV has control of their own policies, this UwS Handling Certification Test lets AVs describe any deviations they have between their blocking policies and our ACRs. Each AV’s final score reflects their ability to block Deceptors, allow Certifieds, and explain their policy deviations.”